The industry today
The Green Rush is on.
BRANDING: AN ILLUSTRATIVE STORY
Imagine for a minute that you walk into your regular alcohol store to pick up a bottle of your favorite tequila brand. Yesterday the store was laid out as a large open space with dozens of racks and shelves, but today the store has been transformed.
WHEN CANNABIS GOES CORPORATE
Clinical, climate-controlled rooms with artificial sunlight house rows upon rows of plants at various stages of growth. In the “mother room,” horticulturalists use cuttings to start new plants. The “flowering rooms” are flooded with intense light 12 hours a day to nurture nearly grown plants…